Developed with familiar, on trend ingredients, these results driven products are designed specifically to meet the unique hair care needs of blonde, brunette and red headed consumers.
Salon tested by the Edward Beale stylist team to ensure efficacy, the result is a trusted range of professional products to naturally enhance normal or coloured hair that are convenient to use, readily available and affordable.
Inspired by his cutting edge flat top and the prospect of a quick buck after witnessing the increasing demand for female styles, Edward took the steps to making his hairdressing dream a reality. Driven to enroll in a hair dressing academy at 14 (enrollment age was 16), Edward first picked up scissors and attempted his first hair cut on a fellow student.
Edward was employed at 15, honed in on his craft and was promoted to manager at 16. A one man PR machine, he knew that publicity was key to increase salon traffic and was quick to capitalise on his new found fame as the youngest salon manager in Australia.
During the 60’s with a flurry of high profile clientele Edward made headway transforming Australian hairdressing.